水果和蔬菜的出口潜力评估.docVIP

ROMANIA – FRUITS AND VEGETABLES EXPORT POTENTIAL ASSESSMENT Dumitrescu Marie-Jeanne During 2003-2007, Romania was a dynamic exporter of fruits and vegetables, recording an annual average growth in value of 5.4%. This trend was driven mainly by the excellent performance of fruits exports, which registered an average growth of 8%. Yet, fruits and vegetable exports in 2008 showed an important decreasing of nearly 17% compared to a year earlier. Consequently, Romania remains a net importer of fruits and vegetables, though is among the 20 largest exporters in the world, with around 67 million Euros of exports in 2008.Romania has significant strengths in the fresh fruits and vegetables sector, especially the quality and safety of its products, but there are several factors that negatively affect its competitiveness. These include the high fragmentation of agricultural land and the profusion of small-scale subsistence farms, unable to produce for either the domestic or foreign market. A. Production Romania’s total production of fruits and vegetables reached about 15 million tons in 2007, with vegetables sector accounting for nearly 80%. Nevertheless, the vegetables sector seems to be more dynamic than the fruits sector as regards the production performance. B. Distribution and domestic market characteristics Distribution channels of fruits and vegetables are grouped in 2 categories: - Short distribution channel – direct sales and local producers’ markets - Traditional distribution channel – wholesale (distributors, importers) and retail markets (hyper and supermarkets, open markets, specialized shops) Marketing and sales to the public are the most important functions at the retail level. The structure of the retail trade for fruit and vegetables offers the consumer the possibility to make a choice from various points of sale, the most important being: - specialized fruit and vegetables shops; - hyper / supermarkets; - open-air markets; - producers / far