我国篮球视野发展的现状和开发措施.docVIP

Chinas basketball career development condition and development measures Basketball professionalization and commercialization has become a worldwide trend,In this paper, through the research of present situation of our country basketball occupation, revealing the basic theoretical problems of basketball market, combined with Chinas own characteristics and specific conditions of occupation basketball, countermeasures for further development of the basketball market in China, for the development of Chinese occupation basketball, to provide scientific and theoretical basis for the scheme. The current situation of the development of Chinas basketball market Since the implementation of home and away from the basketball competition reforms carried out in 1995，The CBA league tournament has led the basketball correlation industry development，According to statistics, mens Basketball League A 1998-1999 season a total of 172 games, the audience of up to 620000，Most of the attendance of more than 75%, and some division over 100%，The season ticket income amounted to 14.1 million Yuan .The 12 clubs only advertising revenue will reach 1300000 yuan.In 1998 the Chinese basketball association cooperated the mens basketball team armor A league tournament crown famous power, the promoted power and 75% location advertisement power whole giving to the international management group, every year income more than 300 ten thousand US dollars.The title of national income 12 clubs over 46 million.The 2000 season to the 2001 season of 164 games a total of 563700 people at the scene to watch.The average occupancy rate of 85%;attendance as high as 108%,attendances reached 53300.Moreover, the television direct seeding viewing ratio also once arranged the sports aspect first place.Also assumes the trend of escalation in the basketball correlation sporting goods expense market.In the expense statistics, in the sports equipment which the university purchases a basketball row of position first, in mi