网络营销与传统营销的比较---毕业论文.doc

学号 2007040070116 密级 _____________ XX大学东湖分校本科毕业论文 网络营销与传统营销的比较 院（系）名称：管理学院 专业名称?：电子商务 学生姓名?：XXX 指导教师?：XXX 二○XX年X月 BACHELORS DEGREE THESIS OF DONGHU COLLEGE WUHAN UNIVERSITY The network marketing and traditional marketing comparison College??? ：Donghu college of Wuhan University Subject??? ：Electronic Comerce Name???? ：?Ma Lanhua Directed by ：?Zhou Xiaohong March 2011 郑 重 声 明 本人呈交的学位论文，是在导师的指导下，独立进行研究工作所取得的成果，所有信息真实可靠。尽我所知，除文中已经注明引用的内容外，本学位论文的研究成果不包含他人享有著作权的内容。对本论文所涉及的研究工作做出贡献的其他个人和集体，均已在文中以明确的方式标明。本学位论文的知识产权归属于培养单位。 本人签名：???????????? 日 期：???????????? 摘要 网络营销是伴随着信息技术的发展而发展的。网络技术的发展和应用改变了经济体系中信息的分配和接受方式，改变了人生活、工作、学习、合作和交流的环境， 本文通过网上查询方式和查阅图书馆书籍、数据库资源方式获得，通过数据分析及典型案例，运用归纳法得出研究结论。概述网络营销和传统营销的定义，两者的优缺点以及网络营销的发展趋势，网络营销在企业中的应用 在以上前提下，提出了企业应把网络营销与传统营销相结合，促进营销方式多样化的营销理念，降低企业的成本以及周转资金，给企业带来利润，给客户带来方便，最终实现企业与客户的双赢 关键字 : 网络营销 ; 传统营销; 发展趋势 ; 企业 ABSTRACT The network marketing is accompanied by the development of information technology and development. Network technology development and application changed the economic system of information distribution and accept, changed the way people live, work, learn, cooperation and communication environment, more and more enterprises have begun to utilize the network marketing to their enterprise do promotion, bring customers and ultimately bring value. This article through online inquiry mode and consult the library books, database resources, through the analysis of data acquired by induction, and the typical case that study concluded. Outline the network marketing and traditional marketing definition, both advantages and the development trend of the network marketing, network marketing its application in business In the above premise of enterprise, advances some should put the network marketing and traditional marketing combination, promote marketing mode diversification marketing concept, reduce the cost and turnover funds, brings to the enterprise profits, to bring customers convenient, finally realizes the enterprise and custo