商务计划书总汇.docVIP

商业计划写作 财务分析应包括以下内容：1． 展示财务现状；2． 今后三年的发展预测；3． 投资计划；4． 财务预测：损益预测表、资产负载预测表、现金流量预测表；5． 资本退出方式现金流量预测表，例如：Cash Flow Forecast ? ?Last Year? ?? ?? ?? ?? ???This Year? ?? ?? ?? ?? ?? ?? ?? ???Next Year Beginning Cash BalanceCash ReceiptsCollection of?ReceivablesInterest IncomeTotal Cash ReceiptsCash DisbursementsAccounts PayablePayments of Other ExpensesIncome Tax PaymentsTotal Cash?DisbursementsNet Cash from (Used for) OperationsSale of StockPurchase of EquipmentDecrease (Increase) in Funds InvestedShort-term Borrowings (Repayments)Ending Cash Balance 生产分析这部分主要包括以下内容：1． 新产品的生产经营计划；2． 公司现有的生产技术能力；3． 品质控制和质量改进能力；4． 现有生产设备或将要购置的生产设备；5． 改进或购置生产设备的成本；6． 现有的生产工艺流程研发阶段，例如：Much of the time and effort at (Company) during the past XXX year period has been spent on research and XXX product/process development.生产制造，例如：The process used to produce (product) begins with XXX (full description).产品性能，例如：The acquisition cost for land and improvements is $XXX which will be allocated in XXX increments.关于设备，例如：This equipment is used in the processes as described and configured above to ensure yield, lead-time, and costs are sufficient to provide projected gross margin. 市场营销策略极富挑战性，投资者希望了解公司的产品从生产到大最终用户手中的全过程，因此这部分应该包括以下内容：1． 营销机构和营销队伍；2． 营销渠道的选择和营销网络的构建；3． 广告策略和促销策略；4． 价格策略；5． 市场渗透与开拓计划；6． 市场营销中意外情况的应急对策等。价格制定策略，例如：The prices for our products /services are determined first and foremost by XXX (competition, costs, suppliers, manufacturers, package deals).关于折扣，例如：We can take advantage of volume purchases by XXX.关于直销，例如：The majority of sales will be through direct sales by the (Company) sales staff. (Company)?anticipates hiring XXX additional sales representatives to (cover additional territories, retailers, distributors, markets, sell specific products /services).销售渠道，例如：By operating within these distribution channels in this manner we feel that we can maintain control of our market. In addition, we can generate growth at a reason