功能饮料消费市场状况分析(英文).ppt

Situation Development trend of Chinese energy beverage Definition： In China, Energy beverage is specify as beverage adding the a certain of energy compositions (or functional food additive). It could not only allay drinkers’ thirst but also has a certain functinal for health care or resist the disease. Energy beverage was becaming as a kind of fashion now. First Chapter : The present situation of energy beverage industry in our country 1. The brand present deveopment of energy beverage indurstry 2. Market sale 3. Present situation of energy beverage consumption industry 1.The brand present deveopment of energy beverage indurstry. Throught the 20 years development, energy beverage has got a huge market in our country, product type is increasing like brand red bull, Mizone, vitamin water ect. Energy drink coud adjust the human body in a certain range, it contains many health care function of thirst – quenching, balance organism function, enhance immunity ect. Now various kinds of beverage has become daily needs among the young person ,and energy beverage is more popular. In recent years, the type of energy beverage is increasing every year in China. Market competition is more active and prosperous. The overall growth rate of energy beverage is 29% in 2008. 2011 growth rate reach to 34%.Energy beverage is growthing rapid in our country, type increase continuously, category further plenty, it prsent a high growth stage. In 2012, our country China will become the largest country for world’s beverage consumption, among them energy beverage is the one which with big potential. 2.Market sale 2010, Our country energy beverage market scale up to 8.8 billion RMB. At the end of 2011, market scale is near to 10 billon RMB. In the first quarter of 2012, our country energy beverage market scale is 5 billon RMB. It is expected to exceed 12 billon RMB through the all year of 2012. The capability of 2012 is up to 2.8 million tons . 2016, the capability