《社会研究方法》艾尔巴比_英文ppt_ch9.pptVIP

Chapter 9 Survey Research Chapter Outline Introduction Topics Appropriate to Survey Research Guidelines for Asking Questions Questionnaire Construction Self-administered Questionnaires Interview Surveys Chapter Outline Telephone Surveys New Technologies and Survey Research Comparison of the Different Survey Methods Strengths and Weaknesses of Survey Research Secondary Analysis Topics Appropriate to Survey Research Descriptive Exploratory Explanatory Respondent Person who provides data for analysis by responding to a survey questionnaire. Questionnaire Instrument designed to elicit information that will be useful for analysis. Question When is survey research the best method available? when collecting original data when describing a population too large to observe directly when measuring attitudes all of these choices Answer: D Survey research is the best method available when collecting original data, when describing a population too large to observe directly and when measuring attitudes. Types of Questions Open-ended questionsRespondent is asked to provide his or her own answer to the question. Closed-ended questionsRespondent is asked to select an answer from among a list provided by the researcher. Questions _________________ questions have a respondent select an answer from among a list provided. open-ended pretest experimental closed-ended Answer: D Closed-ended questions have a respondent select an answer from among a list provided. Guidelines for Asking Questions Choose appropriate question forms. Make items clear. Avoid double-barreled questions. Respondents must be competent to answer. Guidelines for Asking Questions Respondents must be willing to answer. Questions should be relevant. Short items are best. Avoid negative items. Avoid biased items and terms. Guidelines for Questionnaire Construction One question per line. Use contingency questions when necessary. Format matrix questions so they are easily answered. Guidelines for Questionnaire Constr