翻译术语整理.docVIP

小组成员： 殷晓霞杨芳敏温聪轩翻译作业术语整理 韩素音翻译英翻汉 全球化 根本性的转变 fundamental shift 相对独立自足的实体relatively self-contained entities 跨境贸易和投资的壁垒 the barriers to cross-border trade and investment 感知距离因运输和通信技术的进步正在缩小 perceived distance is shrinking due to advances in transportation and telecommunications 物质文化 material culture 一个相互依存的全球经济体系 an interdependent global economic system 历史渊源 historical basis 在不同国家建立本土化基地 set up local bases in different countries 利用日益全球化的电信市场所带来的机遇先声夺人 be well-placed to take advantage of the increasingly global market for telecommunications 拥有许多跨国客户的公司 companies with multinational accounts 在该市场中处于有利地位 be well-positioned in that market place 承载通信量 carry the traffic 许多不同的成员连在一起的“全球胶”概念 the “global glue”that keeps the many different people together 分散管理却又统一调控，既要扩大规模又要小巧灵活（既大又小），既要全球化又要本土化 it is decentralized but centrally controlled, it is big and small at the same time and it is both global and local 具备全球责任意识的业务领袖和掌管利润中心的地区经理 global leaders with global responsibility and local managers working with their profit centers 利用规模经济和既大又小的优势 use a scale of economy and advantages of bigness but being small 大的组织竞争优势 a big organizational competitive edge 现有基础上通过扩大公司规模而有机增长 grow organically by expanding from their existing base 将客户需求从A大陆转移到B大陆的能力 the ability to carry their customers’ needs from continent A to continent B 如何选择取决于你 you take your pick 取得成功的秘诀 a winning recipe 公司践行客户至上的理念 make the organization customer-driven 创造一种根植于人们内心深处的企业文化 create that culture deep down 一体化竞争举措 integrated competitive moves 跨国公司的经理 managers of transnational corporations 识别和利用跨境协同作用 identify and exploit cross-border synergies 汉译英 传统百货 1、e-commerce market：电子市场 2、the total transactions：整体交易规模 3、market share：市场占有率 4、household electrical appliances：家电 5、fitting room：试衣间 6、homogenization：同质化 7、product layout：产品布局 8、store design：店面设计 9、sale contents：销售内容 10、internal and external pressure：内忧外患 11、the integration of online and offline sale：线上线下一体 12、differ