智慧旅游体系下的旅游环线资源整合研究——以京东旅游环线为例.pdfVIP

第 35 卷第 2 期 2013 年 3 月 Vol.35 No.2 Journal of Tangshan Teachers College Mar. 2013 智慧旅游体系下的旅游环线资源整合研究 —— 以京东旅游环线为例 陈胜容 （唐山师范学院资源管理系，河北 唐山 063000 ） 摘 要：以京东旅游环线为例分析了智慧旅游体系下的环线资源整合策略，建设环线智慧旅游云计算平台、 建立旅游环线网、打造环线智慧景区、建立旅游环线感知网络及智慧的区域旅游行业管理。将智慧旅游引入旅 游环线资源整合将提高区域合作各方的综合效益，促进区域旅游业的协调发展，但要把这种优势变为现实还需 要依赖公共服务平台、旅游者应用终端及基础信息化设施，需要政府部门、旅游企业不断探索和努力。 关键词：智慧旅游；旅游环线；资源整合 F590 A 1009-9115(2013)02-0142-03 中图分类号： 文献标识码： 文章编号： DOI ：10.3969/j.issn.1009-9115.2013.02.045 Integration of Circular Tour based on the Smart Tourism system: A Case Study on Jingdong Circular Tour CHENG Sheng-rong (Department of Resources Management, Tangshan Teachers College, Tangshan 063000, China) Abstract: Based on the smart tourism system, tour resource integration strategy was analyzed from four aspects, including of smart tourism cloud computing platform, smart scenic, smart tourism perception system and smart regional tourism industry management. The author holds the view that smart tourism introduced into the circular tour will enhance the comprehensive benefits of regional cooperation parties, and promote the coordinated development of regional tourism. However, making this advantage into reality also requires continuing exploration and effort from government departments, tourism enterprises, electronic and information industries and the tourists. Key Words: smart tourism; circular tour; integration of resources 1 智慧旅游的概念 国家旅游局提出我国将争取用 10 年左右的时间，使旅游企 智慧旅游是以提升旅游服务水平为目标的智能旅游信 业经营活动全面信息化，基本把旅游业发展成为高信息含