市场营销毕业论文-交互式合作零售模式创新研究.docVIP

毕业论文 题 目 交互式合作零售模式创新研究 系 别 市场学系 专 业 市场营销（连锁经营管理方向） 年 级 2008级 层 次 本科 学 号 姓 名 指导老师 2012年4月15日 广东培正学院教务处 毕业论文原创性声明 本人郑重声明：所呈交的论文是本人在导师的指导下独立进行研究所取得的研究成果。除了文中特别加以注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写的成果作品。本人完全意识到本声明的法律后果由本人承担。 毕业论文作者签名： 年 月 日 ? 毕业论文版权使用授权书 本毕业论文作者完全了解学校有关保障、使用毕业论文的规定，同意学校保留并向有关学位论文管理部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权广东培正学院可以将本论文全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。 本论文属于： 保密□，在 年解密后适用本授权书。 不保密□。 （请在以上相应的方框内打“√”） ? 作者签名（手写） 年 月 日 ? 指导教师签名（手写） 目录 1绪论······························································1 2交互式合作营销概述················································2 2.1交互式合作营销介绍··············································2 2.2与传统零售模式区别··············································2 3交互式合作零售竞争优势············································4 3.1转变顾客角色，把握市场动态·······································4 3.2培养忠诚顾客，推广品牌效应······································4 3.3减少流通渠道，降低企业成本·······································5 3.4整合多种零售模式，提高市场竞争···································5 4交互式合作零售目前存在问题········································5 4.1内涵模糊导致消费者难以接受······································5 4.2多种模式造成零售渠道冲突········································6 4.3员工素质欠缺影响企业声誉········································6 4.4高价商品不易满足大众消费········································6 5如何实施交互式合作零售模式········································7 5.1吸引更多消费者参与··············································7 5.2提供高效人员培训与考核··········································7 5.3有效运行企业渠道模式············································8 5.4有效管理交互式零售产品及服务····································8 5.5提高企业社会责任················································8 6结论与展望························································9 参考文献··································