星巴克与体验营销中英文外文文献翻译.docVIP

XX科技学院 2015届双学位本科毕业论文（设计） 英文文献 学生姓名： XXX 所在院系： 经济与管理学院 所学专业： 市场营销 导师姓名： XXX（教授） 完成时间： 2015年1月5日  题目Starbucks For America. (cover story) 作者Foroohar, Rana 来源:Time. 2/16/2015, Vol. 185 Issue 5, p18-24. 7p. 8 Color Photographs. Howard Schultz is transforming his company. Changing the country is going to be harder The 61-year-old Starbucks CEO doesnt mind tears or hugs or displays of emotion of any kind. This is front and center on an icy January afternoon in New York City, where Schultz is leading a forum on race. Shocked by recent police shootings and unrest in Ferguson, Mo., New York City and Oakland, Calif., he decided to hold open meetings in five cities where Starbucks employees from top managers to entry-level baristas could speak frankly about their experiences with racism. A little more than 40% of the companys baristas are minorities, and the audience of 400 or so at Cooper Unions auditorium reflects that. Schultz has just come from a meeting with New York City police commissioner William Bratton in which the two discussed ways the company could help ease tensions. Like a candidate holding forth during a televised town hall, Schultz is speaking from a spot on the floor near the crowd. People have told me we shouldnt touch this issue, that we might stir things up, upset the shareholders. I dont agree with that, he says. Conversations are being ignored because people are afraid to touch the issue. But if I ignore this and just keep ringing the register, then I become part of the problem. So here we are. Lets talk. Pretty soon, the floodgates are open. The microphone is passed around, and dozens of partners, as Starbucks employees are called, begin sharing their stories. Some are crying, others angry. A young Senegalese immigrant, Tafsir Mbodje, a district manager who runs the Grand Central store among others, points out the slow police-response times in his former neighborhood, East New York. I feel like we are at a tipping point in this country, Mbodje sa