论我国体育中介市场的地位与市场功能谭建湘.pdfVIP

2003 23 5 Journal of GzIPE Vol23 No5 2003 * 谭建湘 ( 广州体育学院, 广东广州 510075) : 体育中介市场是指体育组织或个体为实现体育产品或服务的交易充当媒介而 成的中介活动领域和产生的各种代 理关系的总和体育中介市场活动包括经纪代理类咨询代理类和监督类三 个方面体育中介市场是体育市场的重要组成 部分, 对核心市场的规范发展产生极大的制约作用, 促进体育市场主体之间的交易活动, 降低市场运作成本, 提高市场效 率, 推动体育市场中各类资源有序流动, 保护市场主体的合法权益, 维护市场公平竞争的秩序, 对体育市场的发展与完善 发挥着无可替代的特殊功能作用 : 体育中介市场; 地位; 市场功能 : G80- 05 : A : 1007323X ( 2003) On the Status and Marketing Function of the Sports Medium Market in China TAN JIAN- xiang ( Guangzhou Ins i u e of Spor Educa ion , Guangzhou, Guangdong, 510075) AbstractThe spor s medium marke refers o he collec ion of he field in which he spor s medium carries ou i s business and all kinds of ac ing rela ionship, i has formed in he process when spor s organiza ions and individuals ac as he medium in order o rade spor s produc s and spor s services. Business on he spor s medium marke includes hree aspec s- brokering , counseling and supervising. The spor s medium marke is an impor an par of spor s marke , which remendously res ric s he s andard developmen of he spor s nucleus marke , promo es he business be ween he marke subjec s, reduces he marke cos , increase he marke efficiency , pushes forward he ordered flow of all kinds of resource , pro ec s he legal in eres of he marke subjec s, defends he marke order of he equal compe i ion, plays an unsubs i u ive role in erms of developmen and perfec ion of he spor s marke . Keywordsspor s medium marke ; s a us; marke ing func ion , , , ,