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- 2017-08-11 发布于江西
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The Affecting Factors Of Customers Satisfaction
For SMEs / E-Commerce Websites In Chiang Mai.
Ukrit Marang
Faculty of Business Administration, Maejo University, Chiang Mai, 50290, Thailand.
ukrit@mju.ac.th
Abstract -Atpresent, Small and Medium Enterprises: SMEs products (handicrafts, books, and furniture) would be good
have a very important participation to Thailands economic examples.
mobilization so that the government of Thailand had issued Electronic commerce can be defined as the buying and
policy of many projects is adoption of E-commerce application selling of information, products, and service via computer
instead of buying and selling at the shops showcase, this is a network [12], we would extend the definition by including
guideline to enhance a giant leap of development for such the support for any kind of business transactions over a
category business 1151. However, whether website development
in E-commerce system can go successfully or not, it is necessary digital infrastructure. The first widely available technologies
to know about the factors and the customers requirement as the supporting consumer-oriented electronic commerce are those
principal means so this research had objectives in order to study linked to the Internet (principally the World-Wide-Web).
the satisfaction level of customers group who were using These are mostly used today obviously and will often be used
E-commerce websites service to fulfill there needs in various in our example, but this is likely to change in the future to
applications such as marketing via internet, design the suitable include other technologies. We would consider all interactive
website structure, design graphic works in order to use it as a media technologies, i.e.
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