By： 林乐琪 谢佳烨 蒋铮 王乙名 郑佳燕 冯桂焕.ppt

Form of the business: partnership Partners: 6 general partners (share the profits and losses together) Access to capital: part of money come from our partner; Social fund-raising ;etc Do you like buffet? But…… Target market middle income group and high income group Geographic variables: Zhujiang?New Town?constitutes?an important? part?of?the CBD?in Guangzhou city in the 21st century. Psychographic variables: With?the?prosperity?of?Chinas?market?economy, dramatic?changes?have?taken?place?in?city?youths?consumption?concept,?consumption?method, and?consumption?psychology.? Lunch（11：00am-14:00pm）￥388/人 Durian pizza 金枕榴莲披萨 Fried rice with durian and prawn 榴莲王大虾炒饭 Durian bun 黄金榴莲包 Durian sandwich Durian stewed chicken 榴莲炖鸡 Seafood baked rice芝士海鲜焗饭 Cheese seafood pasta 芝士海鲜意面 Steak Channels of distributionTimely transportation Channels of distribution kinds of nonstore channels public?forum on WeChat make a reservation customize durian dessert also order on WeChat collective?buying only on Yelp(大众点评网) Details customize durian dessert Food list: Durian cake（榴莲蛋糕）、Durian pancake(榴莲班戟)、Durian cheesecake(榴莲奶酪蛋糕)、Durian roll(榴莲卷) Only reservation is acceptable Only sale in TinaHe、YueXiu and HaiZhu District Only serve 128 customers per day Professional delivery team Cold distribution before-and-after Promise delivery time Transportation The best durian from Malaysia ——Musang(猫山王) can not last a long time 单体急冻技术 All are delivered by air MUSANG Slogan：Durian More Ingredients：fresh / air transport malaysia / top durian Location：ZhuJiangXinCheng / Night scene / River-view Hunger Marketing: restrict the number of customers at night Advertising Newspaper： Invite the food columnists of newspapers in GuangZhou to get a taste of the food and write some articles about our restaurant. Magazines：target special audience