农民外出务工经历对其家庭现代城市消费观念影响实证探究.pdfVIP

农民外出务工经历对其家庭现代城市消费观念影响实证研究∗ 1 2 冉陆荣 ，韩丹 （辽宁工程技术大学营销管理学院 辽宁 葫芦岛 125105 ） 摘要：现阶段农民外出务工已成为一种普遍现象，农民外出务工经历对其家庭现代城市消费观念具有 影响。本文引入农民外出务工经历相关因素，构建农民家庭现代城市消费观念量表，利用量表对多省份 407 户农民家庭调查数据采集，运用多元回归、分层回归方法分析农民外出务工经历对其家庭消费观念的影响。 研究发现：农民外出务工经历对其家庭消费观念现代化存在影响；农民是否拥有外出务工经历、务工时间 对其家庭消费观念现代化具有显著正向影响；务工地点对其家庭消费观念现代化具有显著负向影响。并且， 农民外出务工经历对消费观念不同维度（包括消费精神、消费价值观、消费心理）的影响亦存在较大差异。 该研究对深入认知农民外出务工经历与其家庭消费观念的关系、引导及满足农民消费具有重要现实意义。 关键词：外出务工经历；现代城市消费观念；影响因素；多元回归；分层回归 The Empirical Analysis of Peasant Migrant Workers Experience Influences on Their Family Modern City Consumption Concept RAN Lu‐rong, HAN Dan  （School of Marketing Management, Liaoning Technical University, P.R.China, 125105）  Abstract: At the present stage of peasant workers has become a universal phenomenon, peasant work experience have an effect on the household consumption concept. This paper introduced the factors about peasant migrant work experience, and constructed the scale of farmer household consumption concept, the data scale of survey is 407.We use multiple regression, hierarchical regression analysis to study that peasant workers’ experience affects the household consumption concept. The study found that: peasant’s migrant work experience has influence on the household modern consumption concept; farmers’ migrant work experience and working time have significant positive effects on the household modern consumption concept; work place has a significant negative impact on the household modern consumption concept. In addition, there are different dimensions of experience consumption about peasant migrant workers (including consumer spirit, consumption values, consumer psycholog