Central amp; Eastern Europe Developments.ppt

Central Eastern Europe Developments Today : Central Eastern European Markets What are they How are they developing GM’s go-to-market strategy Conclusions …..and finally ……… GM’s “Central Eastern Europe” 29 countries East of Germany, North, West East of both India China! 12 time zones / 25 million sq. kilometers 475 million population [8% of the world, 54% of Europe] 84 million vehicles in car parc today [Average age = 12+ years] 30 languages, 4 religions GDP range (nominal 2006) GDP Total (million USD) Per Capita (USD) Russia 986 940 Slovenia 22 079 Moldova 3 266 Uzbekistan 753 Complex legislative environment Less than 20 years ago private vehicle retailing illegal –now one of the fastest growing vehicle markets in the world ! To put the Region in perspective Diverse demand and usage How are they developing ?  GM’S “Go-to-market approach” Our 5 P’s The right Partners within GM to provide products for the range of price points required The right Partners in market place for manufacturing The right Partners for component supply The right Partners in the market for vehicle  distribution and repair The right Partner philosophy with our customers The right Partners within GM for Product : European Opel SAAB North American Cadillac / Hummer / Chevrolet SUVs Asian [GM DAT] Chevrolet cars and SUVs Russian [GM AvtoVaz] Chevrolet Niva Real evidence of GM’s Globalisation  and “One Company” approach.  The right Partners within GM for Product: The right Partners for manufacturing GM and GM DAT (formerly Daewoo) have a long history of manufacturing in the CE Region from early 90’s GM in late 90’s actually stopped vehicle manufacturing in 3 GM plants in the region – Hungary, Poland (Warsaw), and Turkey Daewoo had 4 regional plants (licensed assemblers) all still operating (in Ukraine, Poland (FSO), Uzbekistan, Romania)