Dr. Reneacute; LammersVP Ramp;D Unilever EuropeOctober 30, 2007.ppt

* But that is not enough to deliver . * Consumers are concerned of their own safety and they are lacking trust with the amount of contradictory information… People only buy a brand they trust… it is a weekly decision. We don’t make business out of the first sale but by making the consumer pick that product up again. So we need to strengthen TRUST. Trust leads to increased competitiveness, and trust boosts consumer confidence which is the engine of our business. * * Chemical legislation could be an opportunity to strengthen consumer confidence and protect trendsetters from free-riders. But legislation should not only make consumers BE safe, but to feel the benefits of legislation, consumers also need to FEEL safe. That is a crtical point that is often underestimated. Without consumers feeling safe, there is no trust, no confidence and no business growth and less incentives to invest in innovation. Regulators need to support the industry to reduce chemophobia and ensure that there is relevant communication to consumers based on risk and not on hazard. * Examples of where regulatory support is needed to ensure we get the full potential of nanotechnology. * * * Everyday millions of people use our products to give them the clean, safe and healthy lifestyle that they expect and take for granted in the 21st Century Its our job to listen to consumers needs and concerns and to provide products which are safe for them and for the environment Labels should provide meaningful information to consumers on the human health and environmental risks associated with a product. Educate the consumer: What If vs. What to Do Actually * Consumers are constantly bombarded with information and mis-information on product and ingredient safety Consumer goods companies with authorities should ensure the relevant information is provided on the benefits and safe and effective use of all products Clearer and simplified labelling and greater clarity about ingredients will ensure that