Social Information Processing.ppt

Social Information Processing March 26-28, 2008 AAAI Spring Symposium Stanford University Definition Social Information Processing is an activity through which collective human actions organize knowledge process which allows us to collectively solve problems far beyond any individual’s capabilities a new information processing paradigm enabled by the Social Web The Social Web The Social Web is a collection of technologies, practices and services that turn the Web into a platform for users to create and use content in a social context Authoring tools? blogs Collaboration tools ? wikis, Wikipedia Tagging systems ? del.icio.us, Flickr, CiteULike Social networking ? Facebook, MySpace, Essembly Collaborative filtering ? Digg, Amazon, Yahoo answers Social Web features Users create content Articles, opinions, creative products Users annotate content Metadata (e.g., tags) Ratings Users create connections Between content and metadata Between content or metadata and users Among users (social networks) Users interact Discuss and rate content Social Web is interesting Social Web as a complex dynamical system Complex collective behavior emerges from actions taken by many users Patterns emerge on large scale Variety of interactions between users Coordination, collaboration, conflict … Network vs environment-mediated Social Web is interesting Social Web as a knowledge-generating system Users express personal knowledge (through articles, tags, links, …) or modify knowledge expressed by others Tailor information to individual user … Personalization and recommendation … or combine users’ knowledge to create a knowledgebase Wikipedia, wikis folksonomy FAQs, … Social Web is interesting Social Web as a problem-solving system By exposing human activity, Social Web allows users to harness the power of collective intelligence to solve problems Manage the commons Help the visually impaired get around in new places Figure out who to trust Social Web is interesting