函电unit2.pptVIP

Unit Two Establishing Business Relations Lead in In order to open up a market to sell or buy something from the other firms or maintain or expand business activities, establishing business relations is the first step in a transaction in foreign trade. Writing letters to new customers for the establishment of relations is a common practice in business communications. First you must find out whom you are going to deal with. Anyway, to establish business relations with prospective dealers is very important, especially for some newly established firms. Business Knowledge (1)Banks (2)Chambers of Commerce in foreign countries (国外商会) (3)Trade Directory（贸易名录） (4)Chinese Commercial Counselor‘s Office in foreign countries(中国驻国外商务参赞处) Channels for Obtaining Information About a New Firm (5) business house of the same trade, etc.; (6) advertisements in magazine, on internet, over radio, on TV and so on. letters aiming at establishing business relations（要求建立业务关系的信函） The source of information (how you learned of this company); state your intention of establishing business relations; Brief introduction to your own company (lines of your business, little “advertising” on your products or service); letters aiming at establishing business relations 4. show the reference as to your firm’s credit standing. (告诉对方你公司的信誉） 5. Expressing the expectation of cooperation and early reply（表达与对方合作和早日收到回复的愿望）. Useful Words Expressions 9. enclose v. 随函附上 e.g. We enclose a copy of our price list. ?? ??? Please refer to the price list enclosed with (or : in) our letter of August 5.?? Enclosed please find a copy of our pricelist.?? (Or: Please find enclosed a copy of our pricelist.) ?? ??? We believe you will find the enclosed interesting. ?enclosure n. 附件?? (信内有附件时,常用 Encl. 或 Enc. 注明与信末坐下角,如例文.) e.g. We thank you for?? your letter of April 15 with enclosures. Introduce Sentence patterns. 1. Self-introduction 1) We are…我们（我方、我公司）为…… We are a state-operated corporati