河北省盐业公司京唐港分公司发展战略的研究.doc

河北省盐业公司京唐港分公司发展战略研究  摘  要  盐在我国一直是一种特殊的商品，作为人民生活必需品和重要的工业原料，长期以来 始终在中央政府的专控之下。在当前经济体制转轨时期，如何面对市场化进程不断加快的 宏观环境，优化企业的市场行为，重视盐业市场的研究和开发，实施市场营销的有机组合， 以实现资源的有效配置，巩固和扩大市场占有率是盐业企业谋求生存、发展的一个十分重 要的问题。 论文首先对发展战略理论演进及国内外研究现状进行了系统梳理；然后以发展战略理 论作为基础，分析了国内外盐业市场的现状、盐业市场的政策环境以及京唐港分公司的内 部资源条件。根据京唐港分公司内部的优势与劣势、面临的机遇与挑战，运用 SWOT 分析 方法，确定京唐港分公司的发展战略，并明确其发展定位和方向。最后，针对以上分析， 提出京唐港分公司发展战略实施的具体步骤。 在当前盐业发展的大环境下，以京唐港、曹妃甸快速发展为契机，河北省盐业公司京 唐港分公司明确其外部竞争环境和内部资源条件、确定发展定位和方向，以此选择公司的 发展战略，提升公司的竞争实力。 关键词：盐业, SWOT, 发展战略 i STUDY OF DEVELOPMENT STRATEGY ON JINGTANG PORT BRANCH OF HEBEI PROVINCE SALT CORPORATION ABSTRACT Salt has been a special kind of commodity in our country, as the necessities of peoples living and important raw materials of industry, for a long time always under control of the central government. In the current transition period of economic system, how to face the macro environment of marketed process, and optimizing enterprise’s market behavior, and pay attention to the research and development of salt industry market, in order to realize the organic combination of market and sale resources effectively configuration of resource, and that consolidate and expand the market share is a very important problem of the salt industry enterprise to survive and develop. The paper firstly takes development strategy theory as the base, and systematically analyzes the research situation of the development strategy theory. Then, the paper analyzes the present situation of the salt industry at home and abroad market, and the policy of salt industry market environment, and internal resources of Jingtang Port branch. Then, according to internal strengths and weaknesses and the opportunities and challenges of Jingtang Port branch, with analysis method of SWOT, that defines the development strategy and orientation and direction of the Jingtang Port branch. At last, according to the analysis, it put forward the development strategy of Jingtang Port branch. In the environment of the current salt indus