公司慈善行为的动机研究.doc

公司慈善行为的动机研究 摘 要：我国公司的迅猛发展，为我国经济发展做出重要贡献。随着社会公众对公司社会责任理念的呼声日益高涨，作为公司履行社会责任、参与社会经济活动的重要方式——慈善行为日益受到各公司的青睐。但我国公司慈善行为的现代理念仍处于萌芽状态，受公司内部资源能力以及外部利益相关者的需求等因素的影响，我国公司慈善行为与跨国公司仍有较大差距。因此我们需要对公司慈善行为的影响因素进行较全面的分析，从而为我国公司有效实施慈善行为提供指导，提升我国公司慈善水平。为此提出以下建议：（1）培育企业慈善文化。（2）强化责任意识，树立慈善观念。（3）突出企业主体，弘扬慈善文化。（4）完善相关的法律法规，创造良好的制度环境。（5）弘扬理性公益慈善观，营造良好舆论环境。（6）促进企业与非政府组织的合作，为企业慈善寻找中介。 关键词：慈善行为，公司动机 ,研究 Studay on Charity Act of Company Abstract: The rapid development of our business in China made important contributions to the economic development. Along with the social public to the social responsibility of the enterprise idea is high, as to corporate social responsibility, and to participate in social economic activity of important ways - by acts of charity each enterprises favour. But our enterprise charitable giving the modern concept is still in its infancy, enterprise internal resources and external stakeholders, the influence of factors such as China enterprise charitable giving and multinational companies still have a large gap. Therefore, we need to enterprise charitable giving the influence factors of the comprehensive analysis, so as to effectively implement acts of charity enterprises in China to provide guidance and improve our enterprise charity level.Therefore put forward the following Suggestions:(1) Cultivate enterprise charity culture.(2) Strengthen responsibility consciousness, establish the charitable conception.(3) Enterprises main body, promote charity culture.(4) Perfect the relevant laws and regulations, and create a good system environment.(5) Promote the rational view of charity, creating a good environment for public opinion.(6) To promote enterprise and non-governmental organization, for the enterprise charity for intermediary. Key words: Acts of charity, Company motivation , Studay 1 引言 我国公司的迅猛发展，为我国经济发展做出重要贡献。随着社会公众对公司社会责任理念的呼声日益高涨，公司的社会责任行为越来越受到全社会的关注，而慈善行为是社会责任的重要方面。但我国公司慈善捐赠行为的现代理念仍处于萌芽状态，受公司内部资源能力以及外部利益相关者的需求等因素的影响，我国公司慈善捐赠行为与跨国公司仍有较大差距。因此我们需要对公司慈善捐赠行为的影响