_天津市城市近郊型乡村旅游深度开发研究——以天津蓟县常州村为例.pdfVIP

第 15 卷 第 3 期 天 津 农 学 院 学 报 Vol.15 ，No.3 2008 年 9 月 Journal of Tianjin Agricultural University September ，2008 文章编号：1008-5394 （2008 ）03-0052-04 天津市城市近郊型乡村旅游深度开发研究* —— 以天津蓟县常州村为例 卢宏亮1 ，王丽霞2 （1. 天津农学院 人文社会科学系，天津 300384 ；2. 山东黄金矿业股份有限公司，山东 烟台 261441 ） 摘 要：城市近郊型乡村旅游是我国起步较早，也是最主要的乡村旅游形式，但乡村旅游在迅速发 展的同时也存在诸多问题，需要特别关注。以天津蓟县常州村为例，针对该村在乡村旅游发展过程 中存在的产品单一、缺少创新设计和深度加工、组织模式单一、缺乏统一规划、文化品位不高、特 色不明显等问题，从深度开发特色产品，加强规划、引导农户选择适合的组织模式，注重硬件开发 的同时注意软环境建设 3 个方面，提出了天津市城市近郊型乡村旅游深度开发的具体思路。 关键词：天津；常州村；乡村旅游；深度开发 中图分类号：F590.3 文献标识码：B Study on Further Development of Outskirt Rural Tourism in Tianjin: A Case in Changzhou Village, Jixian County 1 2 LU Hong-liang ，WANG Li-xia （1. Department of Humanities and Social Sciences, Tianjin Agricultural University, Tianjin 300384, China; 2. Shandong Gold-Mining Co., Ltd, Yantai 261441, Shandong Province, China ） Abstract ：The outskirt rural tourism developed early in China, and is also a chief type of rural tourism. However, special attention should also be payed to it due to the several existing problems during the process of its fast development. The outskirt rural tourism in Changzhou Village, Jixian County in Tianjin is analyzed as an example, and several problems are pointed out with the development of its outskirt rural tourism, such as simplex products and organizational model, lack of the innovative design, further processing and uniform plan, low culture taste and unobvious characteristics. On the basis of the analyses above, a certainly tent