北京农业旅游中的创意设计探讨_苗润莲 - 副本.pdfVIP

, Journ al ofAnhu iAgr.i Sci. 2011, 39( 25) : 15535- 15537 徐宁 况玲玲 苗润莲, 时艳琴, 李 梅 (, 100048) 简要评述农业旅游的概念, 强调其随着人们生活水平的提 而日益凸显的重要地位, 进而由提升农业旅游档次开发旅游精品的 需要引出了农业旅游创意设计的概念, 并以之作为农业旅游策划的重点, 分析了创意设计的重要意义, 强调应开发具有新颖性特异性 和舒适性的旅游产品和体验在此基础上, 以北京农业旅游为例, 介绍了其发展现状及存在问题, 分析了北京地区的创意资源基础, 进 而在自然性文化性的创意设计原则指导下探讨了农业旅游文化创意设计的内容, 重点围绕文化创意战略规划人文自然景观强化人 造景观旅游文化设计科技创意节事活动策划旅游产品策划与设计宣传资料和网站设计方面具体论述了农业旅游的创意设计 农业旅游; 创意设计; 现状 F 592. 3 A 0517- 6611( 2011) 25- 15535- 03 C rea tiv e D esigns of A g ro- tourism in B eij ing M IAO R un- lian et al ( Be ijingM unic ipa l In titute of Science and Technology Information, Be ijing 100048) A bstract Concept of agro- tour im wa ana lyzed, it wa tre ed that ignificance of agro- tour im ha been highlighted a liv ing tandard are mi proved, then concept of creative agro-tourim de ign wa introduced due to the need of mi prov ing the g rade of ag ro-tourim and developing competitive tourim product. Creative de ign of ag ro-tourim wa taken a the key point of agro-tourim planning, it ign ificancew a ana- lyzed, and itwa tre ed that nove,l pecial and com fortable touri t product and experience hou ld be deve loped. O n th i ba i, agro- tourim deve lopment and problem ofBeijing C ity w ere introduced, foundation of creative re ource in Be ijing wa ana lyzed, then content of the crea- tive agro- tourim de ign were di cu ed w ith upervi ion pr inc iple of na tura l and cultura l creative de ign . Crea tive agro- tour im de ign w a pecifically elabo rated from the fo llow ing a pect: creative and trateg ic cultural planning, enhancement of humani tic and natura l land cape , con tructed land cape , de ign of tour im culture, c ientific and techno log ical originality, fe tival and event planning, p lanning and de ign of touri t product, de ign of propaganda material and w eb ite. K ey w ords Agro-tourim; Creative de ign; Current ituation