IKEAinChinaCheapforChinese：宜家在中国廉价的中国.pptVIP

2008-06-02 LYDIA LIU CCS 2008 SPRING 2008-06-02 CCS 2008 SPRING ?REBRO LYDIA LIU IKEA in China: Cheap for Chinese? Business idea: IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them Low prices are the cornerstone of the IKEA vision, business idea and concept . Source: IKEA group′s website (/?ID=5) IKEA stores in China Beijing 2006 42,000 Chengdu 2006 26,000 Guangzhou 2005