McDonalds.ppt

Introduction Largest fast food chain in the world Our focus: McDonald’s America McDonald’s Thailand McDonald’s Presented by: Praephan Ratana-amornpin Trevor Munro Margaret Hill-Skinner Mission Statement QSCV Quality Service Cleanliness Value Company Profile Founded in 1940 in San Bernardino, CA by Dick and Mac McDonald Began franchising in 1955 with implementation of “speedee service system” Currently found in 120 countries and serve 54 million people daily Over 30,000 stores worldwide Company Profile Is the largest fast-food chain in the world Typically owns the property it’s restaurants are on, and collects rent from franchisee’s Reported worldwide revenue of $20.46 billion in 2005 Constantly altering menu or adding new items Target Market Low to Mid income Busy people – anyone on the go! Families (Happy Meal) Teenagers College students Franchising Franchises require a down payment of 40% (of total cost) for new restaurants, and 25% for existing This must be non-borrowed money, and is a minimum of $200,000 Must pay a service fee of ~4% of sales per month, and monthly rental for the land Required to attend Hamburger University in Oak Brook, Illinois Location – Store Based Central Business Districts Downtown Portland, other city-centers Secondary Business Districts Bridgeport Village Shopping centers Valley River Center and Salem Center Free-Standing 9th Street in Corvallis Inside many Wal-Mart’s SWOT Analysis Strengths Very strong brand name Recognizable characters Large target group New stores almost 100% guaranteed to succeed Ability to adapt when faced with criticism Play Area for children SWOT Analysis Weaknesses Many other similar competitors Until recently, had very few options for eating healthy Negative image due to “Fast Food Nation” and other media sources SWOT Analysis Opportunities “Going green” – energy management, improving packaging efficiency, environmentally friendly refrigerants, and partnering with Greenpeace for rainforest p