潮州市文化经济的科学发展模式及其产业化研究.pdfVIP

潮州市文化经济的科学发展模式 及其产业化研究 2009 年 9 月 16 日 1 目 录 一、潮州市文化经济发展模式的探索与思考 ········································ 5 （一）文化经济是后发地区实现现代化跨越式发展的科学模式························5 （二）以文化统领全局，焕发“海滨邹鲁”的魅力···········································7 1、打好“潮州文化牌”·····················································································7 2 、打好“特色产业牌”·····················································································9 （三）潮州文化经济发展存在的问题·································································12 1、经济发展水平较低，总量不大 ···································································12 2 、文化资源整合与开发滞后，文化产业未能在国民经济中发挥主导作用， 文化力有待激活·································································································13 3、缺少整体系统的形象传播规划，宣传推介力度不足································16 4 、发展环境与文化经济建设不相适应····························································16 二、潮州市文化经济产业化战略思考 ··················································17 （一）以文化统领全局，构筑现代化发展示范区的总体思路··························17 （二）实施“五大”战略，为文化经济可持续发展提供可靠保障··················18 1、产业集群战略·······························································································18 2 、多元融资战略·······························································································18 3、市场推进战略·······························································································18 4 、特色精品战略·······························································································19 5、人才兴文战略·······························································································19 （三）突出发展重点，构筑经济增长与社会进步的强大引擎·····················