英语必修Ⅳ牛津译林版Unit1第1课时课件（共43张）.pptVIP

【美文阅读】 生活中的广告可以说是无处不在，你是否因为广告而购买产品？是否因为广告而改变自己的想法、观念或习惯呢？读一读这两则广告，看它们对你是否有影响吧！ So，picture the scene.Its your first evening in for weeks.Youve kicked off your shoes，turned the lights down low and put on some slow music，perhaps a little soft soul or gentle jazz.The whole evening is a“me-time”，a special time just for you to relax.Make it complete with a Terrys Chocolate Orange Bar...its sumptuous，luxurious and delectable.Go on...You deserve it. Ⅱ An innocent(无辜的)young victims(受害者)throat(咽喉)is cut... His struggles and cries are not paid attention to... The man with the knife shows no emotion... The victim is killed and his head cut off... His flesh is eaten. Its Still Going On! Nonviolence can begin at breakfast，with what we eat.For our free“Vegetarian Starter Kit”，visit G. If this ad leaves a bad taste in your mouth，please give a thought to what sensitive animals think and feel when they come to the end of their frightening journey and see，hear，and smell the slaughterhouse(屠宰场)．Try switching to a healthy vegetarian diet and save lives every day，including your own. 1．Are the two ads of the same kind? _________________________________________ 2．What other kinds of ads do you know? _________________________________________ 3．Where can we find ads in our life? _________________________________________ 【答案】　1.No.The first is a commercial ad，while the second is a public service ad. 2．Covert advertising，television commercials，informercials，etc.　 3.Advertisements are seen on TV，on the sides of buses or taxis，in the newspapers and magazines，on the walls of an airport walkway，and are heard on the radio.Advertisements are often placed anywhere.An audience can easily or frequently access visual，audio and printed information. ●教学目标 本课时主要是通过学生对学案所给出的内容的学习，了解本课文中所出现的词汇，初步了解课文以及相关的背景知识，就下一堂课对课文的全面理解起到一个铺垫作用。 ●教学地位 本单元让学生阅读有关英语广告的文章，从而让学生了解日常生活中的各种各样的广告，进而拓宽学生的知识面，教会学生吸取广告的精髓，甄别日常生活中广告的真与伪。 ●新课导入建议 通过问题引发学生思考：Question 1：“What is an advertisement？” Question 2：“What do people use advert