英语必修Ⅳ牛津译林版Unit1课件（共27张）Reading I公开课.pptVIP

Discussion : What’s your attitude towards advertisements? Why do you think so? Classroom Interaction: * * Advertisements M4U1 Reading Wherever we go, we can see a variety of ads. Structure of the text: Introduction to ads 2.Does an ad tell people the complete truth? 3.Public service ads Conclusion:_____________________! expository writing说明文写作 1.What is an ad? It offers supporting details. Body Don’t be a slave to ads promote a product ??? promote the service Commercial ad Commercial advertisements are meant to _______ a product or service, which uses _________ language and exciting images. promote persuasive 立即下斑,禁止痘留  Say no to drugs PSAs (_______________________) are meant to _______ people about health, safety, or other problem that affects public welfare. Public service advertisements educate Conclusion 1. An ad uses words and pictures to _______ people to buy a ______ or ______, or to ______ ____ an idea. There are two main types of ads— ________ __________ and _____ ______ ____________. persuade product service believe in commercial advertisement public service advertisement Conclusion 2: Ads sometimes don’t _____, but just tell us _____ truth. Therefore, don’t _____ _____ the tricks ads use. lie half fall for Public service ad PSAs, which _____ ____ widespread social _______, aim to teach us and help us _____ better lives. PSAs are meant to _______ the public, and we can learn a lot by ________ the advice they give. deal with concerns lead benefit following Conclusion 3: Not all ads _____ _____ ____ us though. There exist some ________ and _________ between the two types. play tricks on similarities differences methods Places PSAs Commercial ads everywhere using attractive pictures and clever language similarities Differences Purposes PSAs Commercial ads Reliance Promoting a product or service Educating people Full of tricks Helpf