广告英语语体特征_英文_.pdfVIP

语文学刊 ·外语教育教学 　　　　　　　　　　　　　　　　　　　　　　　　　　20 10年第 5期 The Stylistic Fea t ures of Advertising Engli sh ○ Yang Zhuoya (B eij ing F ores try Un ivers ity, B eij ing, 100083) 　[ A b stract] 　A long w ith the developm ent of society and economy, advertisem en t ha s p enetrated to every corner of the society, and becom e a nece ssity of p eop le ’s daily life. For its important ro le in the modern society, advertisem en t ha s been studied by a large number of lingu ists from different angle s on different levels. Th is p ap er w ill discu ss the stylistic feature s of advertising English from wording, sentence structu ring and the app lying of rhetorical device s, in order to find ou t how ad vertisem en t work s to help p romoting p roducts and increa sing sales. 　[ Key word s] 　advertisem ent; 　stylistic feature s; 　wording; 　sen tence structu ring; 　rhetorical device s 　[中图分类号 ] H3 15　　[文献标识码 ] A 　　[文章编号 ] 1672 86 10 (20 10) lis tig ue F ranca ise from the angle of synonymou s relation sh ip. I. In troduction B ritish lingu ist J. R. F irth[2 ] con sidered language as a system , “A dvertisem ent ”, com ing from L atin word “advertere ”, the u se of wh ich is controlled by the context of situation. [ 3 ] 16 M. m ean s to p re sent p roducts, to attract m ass attention, and to p ro A. K. H alliday further defined the concep t —“con text of situa mote bu sine sses