杭州之行.ppt

TREND in INDUSTRIAL DESIGN 產業設計趨勢 Design of a concept Design of an object Design of a system Design of a business Design of a company Design of an industry Design of a civilization Technology 科學技術 Ideology 意識形態 TREND 趨勢 New courses needed 新課程的需求 Design thru industrial means 透過工業量產方法的設計 Design of Industries 產業的設計 Innovation planning and design創新規劃 Intellectual property management智財管理 Branding strategy品牌策略 Entrepreneurship and ethics創業倫理 Business model development商業策略 Mass communication skills溝通技巧 Industrial investigation methods產業調查 E-commerce techniques 電子商務 Financial tools and economics basis財務規劃 列舉少數如上 Be a right person and do things right Use right persons and make situations favorable Enable people to shape benevolent culture 做人做事 用人造勢 造人創世 I can do it well We can do it well It goes well by itself Key mindset for future design education未來設計教育的關鍵想法 Essentials for next move 基本要素 美力 aesthetic power 商術 commercial art 仁道 benevolent doctrine (universal ethics) 做人做事 用人造勢 造人創世 I can do it well We can do it well It goes well itself Teamwork 團隊合作 Leadership 領導能力 Focus of people skills taught人際技巧 Design projects 設計專案 Business cases 商業個案 Primary teaching method教學方法 Richness and complexity 豐富與多樣 Certain and proof 確定與證明 Cognitive preference 認知偏好 Making things 做事情 Making decisions 作決策 Focus of tools 觀念工具 Synthesis 綜合 Analysis 分析 Focus of ethnical skills taught倫理技巧 Product end-users 產品終端使用者 Stakeholders 共同利益者 Focus for value creation價值創造 Design school 設計學院 Business school 商管學院 AREA 比較面向 Key differences between design school education and business school education Source: Jeremy Alexis and M. Zia Hassan, Launching the dual degree: Creating business-savvy designers, Design Management Review, Summer 2007, pp.51-57. 商術 美力 仁品設計 Universal Ethics design Human-centeredness（人本設計）is not enough 人 individuals (people and artifact) 从 interactions between persons thru design 众 social movement and culture issues 仁道 benevolent doctrine (universal ethic