【论文】结合企业实务博客于高等学校教学的实证研究.pdfVIP

Advances in Education 教育进展, 2011, 3, 119-125 doi:10.4236/ae.2011.13024 Published Online October 2011 (/journal/ae/) An Empirical Study on the Integration of Enterprise Blog with Class Learning in College Tainyi (Ted) Luor1,2*, Hsi-Peng Lu3 1Graduate School of Management, National Taiwan University of Science and Technology, Taipei 2International Bills Finance Corporation, Taipei 3Department of Information Management, National Taiwan University of Science and Technology, Taipei Email: a384@.tw Received: Jul. 14th, 2011; revised: Jul. 25th, 2011; accepted: Aug. 13th, 2011. Abstract: The influence of blogs on the society and enterprises is increasing. For individuals, blogs have be- come a very important medium of communication. Hence, enterprises spend more effort in blog marketing. Several studies have discussed the creation of blogs to assist school learning. However, only a few studies on the integration of an enterprise blog with class learning in school have been conducted. Our empirical study attempts to explore the effect of the integration of an enterprise blog on college learning. The results show the following: 1) the reputation of an enterprise increases when it is integrated with class learning in school; 2) the degree of familiarity with the opinion leader in the chat room influences the satisfaction of the members; and 3) the perceived usefulness of an enterprise blog has positive effects on class learning. Keywords: Enterprise Blog; Reputation; Opinion Leader; Learning Effect 结合企业实务博客于高等学校教学的实证研究 1,2* 3 罗天一 ，卢希鹏 1 国立台湾科技大学管理学院，台北