THE UK TELEVISION MARKETAN OVERVIEW.ppt

Multichannel TV take-up by platform The cable industry has seen significant consolidation in the last decade Take-up of digital television compared with other home technologies Hours viewed per household per day by age, social class and platform, Q2 2003 Source: BARB All homes Multichannelhomes No of hours 0 1 2 3 4 5 All Individuals ABC1 C2DE Children 16-34 35-54 55+ Source: BARB Audience share by region, ITV1 compared with BBC1, Q2 2003 ITV1 BBC1 % 0 5 10 15 20 25 30 35 Border Ulster North East Yorkshire Midlands North West Wales Scotland East of England West South East London South West Source: BARB Audience share for regional news programmes by region, ITV1 compared with BBC1, Q2 2003 ITV1 BBC1 % 0 5 10 15 20 25 30 35 40 45 Ulster North East Border South East Scotland Midlands London Yorkshire West North West East of England Wales South West Number of TV sets Total (%) Three 27 One 19 Five + 6 Two 36 Four 12 Number of television sets in the home No. of days Total (%) 5 4 7 85 1 or 2 2 6 4 3 or 4 4 Less than once a week 0.5% Number of days watchingtelevision in an average week Note that the figures presented are for individuals, not households e.g 19% of individuals live in a household with only one TV set The number of television sets per household and the number of days spent watching television in an average week Source: The Public’s View 2002 * THE UK TELEVISION MARKET:AN OVERVIEW September 2003 Contents Industry revenues and expenditure Multichannel platforms and digital TV Broadcasters and channels Programming and audiences Sources of revenue to UK broadcasters Source: ITC Components of television revenue in 2002(12 months to end September) Trend in share of main components,1997-2002 Net Advertising Revenue 44% ￡3.1 billion Sponsorship 1% ￡82 million Sale of goods 3% ￡248 million Other 4% ￡319 million BBC licence fee spent on TV 26% ￡1.8 billion SubscriptionRevenue* 21% ￡1.5 billion NAR Sponsorship Subscription Sale of goods Other BBC licence