汉字设计之意境美.pdfVIP

第 卷第 期 装 学 报 7 3 Vol.7 No.3 年 月 2015 7 Packaging Journal July 20 15 doi:10.3969/j .issn.1674-7100.20 15.03.0 17 汉字设计之意境美 肖燕萍 （湘西民族职业技术学院 民族艺术系，湖南 吉首 416000 ） 摘 要：汉字作为世界上唯一使用的表意文字，其以独特的音、形、意共存的优势，越来越被平面设计 者所重视。汉字具备千变万化的视觉形体，蕴含博大精深的文化内涵，能够营造出独特的意境美。在汉字 设计中，营造意境美可提升汉字设计的信息与文化内涵，有助于实现与受众的心理情感共鸣。汉字设计意 境美的实现方式有二：一是进行书法艺术再设计，二是图文交 设计。 关键词： 字设计；意境美；书法艺术再设计；图文交 中图分类号： 文献标志码： 文章编号： - - - J292.13 A 1674 7100(2015)03 0083 06 Artistic Conception of Chinese Characters in Design Xiao Yanping （ ， ， ， ） Ethnic Art Department Xiangxi Vocational and Technical College for Nationalities Jishou Hunan 416000 China ： Abstract As a unique ideographic script, the coexisting of sound, form and meaning in Chinese character has been attached more and more importance by graphic designers. Moreover, with changeable visual form and profound cultural connotation, Chinese characters could construct a subtle artistic beauty in conception. In the process of designing, artistic conception could enrich the information and cultural connotation in Chinese characters and achieve the psychological emotional resonance in the audience. There are two ways in design to deliver the artistic conception: one is calligraphy art redesign; while the other is graphic image-text design in alternation. ： ； ； ； Key words Chinese character design artistic conception calligraphy art redesign graphic image-text design in al