唐山市大学生足球球迷消费现状调查分析.pdfVIP

第 35 卷第 5 期 唐山师范学院学报 2013 年 9 月 Vol.35 No.5 Journal of Tangshan Teachers College Sep. 2013 唐山市大学生足球球迷消费现状的调查分析 尹 海 （唐山师范学院 体育系，河北 唐山 063000 ） 摘 要：采用文献资料法、问卷调查法，运用相关数理统计对唐山市高校大学生足球球迷其消费动机、消 费密度、消费水平、消费总体结构等情况调查并进行统计分析，发现唐山市高校大学生足球球迷消费的特点及 规律，提出自己的见解，从而进一步促进唐山市高校足球文化的健康发展，为大学生足球球迷消费更趋于健康 化提供帮助。 关键词：唐山市高校；足球球迷消费；足球文化；统计分析 G807.7 A 1009-9115(2013)05-0087-03 中图分类号： 文献标识码： 文章编号： DOI ：10.3969/j.issn.1009-9115.2013.05.027 The Investigation and Analysis of Tangshan College Football Fans’ Current Consumption YIN Hai (Department of Physical Education, Tangshan Teachers College, Tangshan 063000, China) Abstract: By means of documentary, questionaire investigation and relevant statistics, the paper intends to make an investigation and statistical analysis of Tangshan College football fans’ motivation, the density of consumption, consumption level as well as stractures of overall situation investigation. Meanwhile, the paper aims to reveal Tangshan College football fans’ characteristics and laws and put forward some suggestion in order to further promote the healthy development of college football culture in Tangshan. It is hoped that the paper willcontribute a little to college football fans’ healthy consumption. Key words: colleges in Tangshan; football fans; football culture; statistical analysis 大学生足球球迷是一个特殊的消费群体，