youyong论合作原则在英语广告语创作中运用.pdfVIP

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youyong论合作原则在英语广告语创作中运用.pdf

第6卷第1期 读与写杂志 2009年1月 ReadandWritePeriodical 2009 V01.6No.1 JanUary of in CooperatiVePrinciple Flouting Language. 王 楠 (辽宁中医药大学药学院辽宁大连 116600) Abs仃act:nisis to the basedonthefourconversationalmaximsforward analyze p印erdesigned advertisinglanguage put aimstodraw attentiontothe of thefourconversationalmaxim8 byGrice.It people’s applicationimplicaturebynouting in furthemmreadVemse聘someinformationon more and adVer- advertising蚰d prepare producingimpressiVeresponsible tisement8. KeyWords:advertisinglanguage;conversationalimplicature;cooperatiVeprinciple 中圈分类号:G642 文献标识码:A 文章编号:1672—1578(2009)1一00”一02 1 Inh加咖c廿On andliteral Griceclassifie8c鹊esof meaning meaning. Violating four addre8ser Asameansof andservices,adverti8-theconversationalmaximsinto types:whentbe pmmotingproducts of the without addressee mleinanem commer. violatesmaxims the ingplays蛐incre聃inglyimportant intentionally letting advertisementsdif!f-

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