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第6卷第1期 读与写杂志 2009年1月
ReadandWritePeriodical 2009
V01.6No.1 JanUary
of in
CooperatiVePrinciple
Flouting
Language.
王 楠
(辽宁中医药大学药学院辽宁大连 116600)
Abs仃act:nisis to the basedonthefourconversationalmaximsforward
analyze
p印erdesigned advertisinglanguage put
aimstodraw attentiontothe of thefourconversationalmaxim8
byGrice.It people’s applicationimplicaturebynouting
in furthemmreadVemse聘someinformationon more and adVer-
advertising蚰d prepare producingimpressiVeresponsible
tisement8.
KeyWords:advertisinglanguage;conversationalimplicature;cooperatiVeprinciple
中圈分类号:G642 文献标识码:A 文章编号:1672—1578(2009)1一00”一02
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meaning meaning. Violating
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pmmotingproducts
of the without addressee
mleinanem commer. violatesmaxims the
ingplays蛐incre聃inglyimportant intentionally letting
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