营养补充剂.ppt

Slide * * G://BioActives/Marketing/Zirzow/Presentation/2003/The dietary supplement market 10-2003 for China.ppt CONFIDENTIAL – for internal use only 哈尔滨百爱科技有限公司提供 百爱公司网址： 百爱公司专业大豆深加工企业，生产多种蛋白质，膳食纤维，低聚糖，卵磷脂，胶原蛋白，大豆异黄酮等营养产品。 百爱值班QQ 180887331 传真：045182333394 营养补充剂市场研究 The Business Line BioActives has a clear vision and strategic direction. BioActives for all nutraceuticals business segments Create innovative solutions for healthy nutrition and improved wellness VISION Strategic direction Nutraceuticals are products that offer a medical or health benefit above and beyond simple nutrition. Nutrition ? Pharmaceuticals Health(y) Food Nutra- ceuticals OTC pharma- ceuticals Prescription pharma- ceuticals Traditional Food Special Nutrition Functional/Fortified Food Dietary Supplements Probiotic dairy products Bread with omega-3-PUFAs Infant nutrition Clinical nutrition Geriatric nutrition Description of the market ?nutraceuticals“ Description of the market segment ?Dietary supplements“ DIETARY SUPPLEMENTS (DS) are physiologically active products which contain nutritional ingredients that are intended to supplement the human diet through ingestion. DS are non-drug substances but food ingredients required for normal body function. The intake of DS does not intend to diagnose, cure or treat diseases but to maintain and improve health and well being of people at all ages. Due to lack of a general legislation like the DSHEA in USA, DS need a registration as “food” or “particular nutrition” in most countries to make safe claims. DS are provided in a convenient delivery form such as micronized powder, granules, tablets (chewables, coated or effervescent), capsules (softgel, hardgels, vegicaps) or tonics. DS are sold in pharmacies, health food stores, drug stores, supermarkets or or as direct sales by multi level companies and via Internet as well. Despite the recent slowdown of sales, nutritional bioactive ingredients continue to be an attractive market of 8.5 bn USD with a