英语原版--消费者行为.pdf

Market Research Market Research Consumer Behaviour Consumer Behaviour Part I Marketing Basics Part I Marketing Basics Munich Business School (MBS) Market Research and Consumer Behaviour - Instructor Sven J. Matten Fall / Winter - 2005 / 2006 Market Research Consumer Behaviour Market Research Consumer Behaviour Chart 2 - Sven J. Matten 2005 / 2006 Chart 2 - Sven J. Matten 2005 / 2006 A Simple Marketing System Market Research Consumer Behaviour Market Research Consumer Behaviour Chart 3 - Sven J. Matten 2005 / 2006 Chart 3 - Sven J. Matten 2005 / 2006 Structure of Flows in a Modern Exchange Economy Market Research Consumer Behaviour Market Research Consumer Behaviour Chart 4 - Sven J. Matten 2005 / 2006 Chart 4 - Sven J. Matten 2005 / 2006 The Four P Components of the Marketing Mix Market Research Consumer Behaviour Market Research Consumer Behaviour Chart 5 - Sven J. Matten 2005 / 2006 Chart 5 - Sven J. Matten 2005 / 2006 Marketing-Mix Strategy Market Research Consumer Behaviour Market Research Consumer Behaviour Chart 6 - Sven J. Matten 2005 / 2006 Chart 6 - Sven J. Matten 2005 / 2006 Contrasts Between the Sales Concept and the Marketing Concept Market Research Consumer Behaviour Market Research Consumer Behaviour Chart 7 - Sven J. Matten 2005 / 2006 Chart 7 - Sven J. Matten 2005 / 2006 Old Economy New Economy Organize by product units Organize by customer segments Focus on profitable transactions Focus on customer lifetime value Look primarily at financial scorecard Look also at marketing scorecard Focus on shareholders Focus on stakeholders Marketi