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/insurance
Insurance 2020:
Turning change
into opportunity
Insurers who anticipate and
plan for change can create
their own future
January 2012
Contents
Introduction 01
The key STEEP drivers 02
Implications for the future of your business 12
How to design your business strategy 16
to face the future
Giving you the edge 19
Contacts 20
Introduction
The future may be hard to predict, but need not be hard to prepare for. Insurers are grappling with the
tough new business, investment and regulatory environments that are emerging from the financial crisis.
The industry, however, also faces far broader challenges. Demographic shifts, the rise in power of the
emerging markets and changing customer behaviour will all help shape the sector’s longer term future.
Insurers who can anticipate and plan for change can create their own future. Others who are ‘fast
followers’ will need to be agile enough to recognise the leaders and adopt similar strategies. The ‘survivors’
are likely to be focused on short-term performance. Which one are you?
In this report we take a two-stage 1. Analysis of the key market 2. Implications for insurers’ business
1 2
approach (see Figure 1) to help you drivers. We have conducted models. Our second stage is an
address this key question and to extensive research to develop
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