分析报告：毕马威（KPMG）：确保光明的未来——中国保险业与银保的变迁.pdf

FINANCIAL SERVICES Securing a bright future China’s insurance sector and the evolution of bancassurance /cn Introduction We are delighted to present our new survey, a guide to understanding the market dynamics, regulatory framework, customer behaviours and future direction of China’s bancassurance channel. There are few insurance markets in the world currently experiencing the pace of change, competitive tensions, intensity of regulatory oversight and future growth potential as China’s insurance market. In this market, the bancassurance channel is becoming increasingly important. This Sam Evans report looks at the market from a number of perspectives: Head of Insurance in Hong Kong +852 2140 2879 • We surveyed 1,220 Chinese consumers to understand their demand sam.evans@ patterns and behaviours when purchasing insurance and their channel preferences • We interviewed domestic insurers and banks, international insurers operating in China and the regulators • We visited a number of bank branches to assess their effectiveness a