福田汽车4s店销售流程与设计分析毕业设计论文.pdf

目录 摘要 第一章 分析 1.1 汽车4s 店定义 1.1.1 4s 店的发源地 1.1.2 4 个“s” 1.2 汽车4s 店的优势分析 …… 1.3 汽车4s 店的劣势分析 …… 第二章 福田商务车的发展及背景 第三章 汽车销售流程 结论 参考文献 致谢 福田汽车4s 店销售流程与设计分析 中文摘要：自20 世纪90 年代以来，我国经济处于快速发展之中，作为身份和地 位象征的汽车已开始大量进入家庭。1999 年后，汽车4S 店在中国各地像雨后春 笋般出现。汽车4S 店的竞争也越来越越激烈。为了能在竞争中谋得生存和发展， 对汽车 4S 店的营销策略研究显得尤为重要，通过对 4S 店的考察分析发现，4S 店除了加强售后服务增加利润之外，形成规模效益和稳定的客户群体也成了目前 4S 店可持续发展的主要途径。在短时期内提升销售人员和服务人员的素质，使 其成为高素质的职业经理人和职业化的员工，和不断完善服务体系，不断推出新 的优惠活动，提出相应的产品策略、价格策略、分销策略、促销策略、网络营销 的发展策略、汽车售后服务策略和竞争策略是汽车4S 店首要做好的工作。 关键词：汽车 4S 店 营销策略 英文摘要：Since 1990s, Chinas economy is in rapid developing, as identity and status symbol automobile have started mass into the household. After 1999, car 4S shops throughout China have mushroomed all. Auto 4S inn competition is also more and more intense. In order to be in the competition for the survival and development of automobile 4S inn marketing strategy research appears especially important, through the investigation of 4S inn analysis shows that, in addition to enhance after-sales service 4S inn outside, form to increase profit scale and stable customer groups also became currently 4S inn of sustainable development of main ways. In a short period of ascension sales and service personnels quality, make it become high-quality professional managers and professional staff, and constantly perfect service system, and constantly introduce new favourable activity, and proposes the corresponding produc strategy, price strategy, distribution strategy, promotion strategy, network marketing development strategy, auto after-sales service strategies and competitive strategy is car 4S inn primary good work. Keywords： car 4S shop marketing strategy 第一章 汽车4s 店的概念及现状分析 1.1 汽车4s 店定义 1.1.1 4s 店的发源地 德国是4S 店的发源地。1998 年以后逐步由欧洲传入中国