广州酒店餐饮业经营中存在的问题及发展策略毕业论文.doc

毕业设计（论文） 题目： 广州酒店餐饮业经营中存在的问题及发展策略  广州酒店餐饮业经营中存在的问题及发展策略 摘要 随着中国旅游业的发展，中国酒店业得到迅速发展，越来越多星级酒店兴起，酒店业的竞争越趋激烈，特别是在薄弱的酒店餐饮方面。在有素有“食在广州”之称的广州，社会餐饮非常的受欢迎,生意异常火爆，而广州酒店餐饮却因为进入酒店消费的门槛比较高，酒店餐饮的经营模式单一，整个酒店业没有形成到餐饮消费的氛围，酒店餐饮在经营环境GUANGZHOU HOTEL CATERING BUSINESS PROBLES AND DEVELOPMENT STRATEGY ABSTRACT Along with the development of Chinese tourism industry, China hotel industry is rapidly developing, more and more star hotel, hotel industrys rise increasing fierce competition, especially in weak hotel dining. In a known as in Guangzhou fresh -Chinghai Guangzhou, social catering very popular, and Guangzhou business unusually hot beverage but because the threshold of consumption into the hotel is taller, the hotel catering business model of a single, the hotel did not form to food consumption in the atmosphere, hotel catering business environment, the hotel catering flexible enough wide enough reason such as market positioning, faced with severe challenges. This paper analyzes the Guangzhou hotel catering existent problem, put forward organizational innovation, cultural innovation, product innovation and marketing concept and mode of transmission innovation . Key words: hotel catering; innovation; development; strategy 目 录 1 绪论................................................................... 1 1.1问题研究的背景..................................................... 1 1.2国内外研究现状..................................................... 1 2 餐饮经营相关理论综述................................................... 3 2.1餐饮业的经营模式................................................... 3 2.2餐饮业经营管理要素.......................... ....................... 4 2.3餐饮业在酒店中的作用..................................................5 3 现广州酒店餐饮业在经营上存在的问题 .................................... 5 3.1面临激烈竞争....................................................... 7 3.2忽视对客人情感的投入................................................7 3.3餐饮环境的文化品位有待提升..................................