德国功能理论视角下的英文化妆品广告翻译分析.pdfVIP

Acknowledgements I would like to extend my sincere thanks to all the people who have given me help and support during my thesis writing. My gratitude first goes to my supervisor, Professor Lu Yun, without whose enlightening suggestions and illuminating guidance, this thesis would not be what it is now. Her strong sense of responsibility and sound professional knowledge deeply impressed me and I have benefited a lot. My gratitude should also go to all teachers in the College of Foreign Studies of Guangxi Teachers Education University, whose instructions have benefited me a lot in my research. Last but not least, I would like to thank my parents for their unfailing love and support during this thesis writing. i 摘 要 化妆品是一种有独特作用的消费品，尤其受到广大女性朋友的热爱。化妆品广告不 仅能有效地传达产品信息，还可以刺激消费者的购买欲望，美化企业形象，是生产商推 销其产品的重要途径。随着越来越多的国外化妆产品进入中国市场，化妆品广告的翻译 成了首要考虑的问题。近年来，有关广告翻译的研究已经有很多论文和书籍。然而，作 为广告当中的一个小分支，有关化妆品广告翻译的研究仍属于一个薄弱环节，缺乏系统 理论指导。 德国功能派翻译理论将翻译从“源文本”的束缚中解放出来，为翻译提供一个新的 视角，而作为功能派理论中最重要的理论——目的论，最适合于指导广告翻译。目的论 认为一切翻译行为所要达到的目的决定整个翻译的过程。化妆品广告作为一种实用文 体，有很强的目的性和功能性。化妆品广告的最终目的是使消费者购买商品，为企业创 造利润。因此，采用目的论作为化妆品广告翻译的指导理论能够使其有章可循，防止出 现“乱译”现象。 本文以英文化妆品广告为研究对象，运用功能派翻译理论探讨其翻译原则和翻译策 略，从而证明功能派翻译理论对化妆品广告翻译具有理论指导作用。本文同时指出：化 妆品广告翻译还要考虑原语和目的语的语言、文化特点的差异。在翻译策略方面，除了 传统的直译、意译、改译外，还要注意合理选词以及消费者的情感心理因素。本文作者 希望能够充实国内对于化妆品广告翻译的研究成果，引起人们对于化妆品广告的翻译方 法以及其指导理论的关注。 关键词：化妆品广告；功能论；目的论；广告翻译 ii Abstract The cosmetic is a unique kind of consumer goods which are popular with most people especially the young ladies. Cosmetic advertisements not only can effectively convey the information of products, but also stimulate consumers ’ purchase desire and prettify