【艺术系】包装设计课程.pptVIP

31 of 32 Packaging design and the status quo in ChinaBelongs to teaching all of Pharmaceutical packaging design 药品包装规范 药品包装示例 32 of 33 Packaging design and the status quo in ChinaBelongs to teaching all of Pharmaceutical packaging design 药品包装规范 药品说明书示例 33 of 34 Packaging design and the status quo in ChinaBelongs to teaching all of Pharmaceutical packaging design 药品包装设计规范 横版设计要点： 1：商品名通用名必须位于主版面的上三分之一处 2：通用名与商品名用字的比例不得小于1：2（指面积）。通用名字体大小应一致，不加括号。 3：通用名字体只能用纯色或反白，底色不得影响其显示效果 快克 复方氨酚烷胺胶囊 34 of 35 Packaging design and the status quo in ChinaBelongs to teaching all of Pharmaceutical packaging design 药品包装设计规范 竖版设计要点： 1：通用名必须位于主版面的右三分之一处 2：通用名与商品名用字的比例不得小于1：2（指面积）。通用名字体大小应一致，不加括号。 3：通用名字体只能用纯色或反白，底色不得影响其显示效果 快克 复方氨酚烷胺胶囊 35 of 36 Packaging design and the status quo in ChinaBelongs to teaching all of The production of packaging renderings 包装效果图的制作 手提礼盒 36 of 37 Packaging design and the status quo in ChinaBelongs to teaching all of The production of packaging renderings 包装效果图的制作 手提礼盒 THANK YOU 37 of 38 Packaging design and the status quo in ChinaBelongs to teaching all of PACKAGING Packaging is for goods and services it is not general goods containers Packaging of goods accessories, is an important means to realize the value of goods and use DESIGN INTRODUCTION Packaging design and the status quo in ChinaBelongs to teaching all of Product Information Product Information 包装设计概论 What is packaging design 什么是包装设计 包装设计是以商品的保护、使用、促销为目的，将科学的、社会的、艺术的、心理的诸要素综合起来的专业设计学科。 其内容主要有容器造型设计、结构设计、包装设计等。 1 of 2 Packaging design and the status quo in ChinaBelongs to teaching all of 2 of 3 Packaging Design and Introduction 包装设计与概论 Packaging design and the status quo in ChinaBelongs to teaching all of 包装起源 Packaging origin 包装的作用 PackageOfEffect 包装分类 Packaging Category 商业包装设计 Commercial packaging design 3 of 4 自人类从穴居时代，就利用兽皮和果壳等来储存食物，而形成了包装之雏形，此时期包装之素材大都采自大自然的材料 The origin of the packaging 包装的起源 From the caveman era of the human skins and Shell to store food, and the formation of