【优质】极之聚-RESEARCHREPORTFlavorPackageTestsforsnack.pptVIP

RESEARCH REPORTFlavor Package Tests for snack May 2001Beijing Topkey Advertising. Background Purpose To understand consumers’ acceptance to the flavor of the snack, including overall feel, fragrance and sweetness. To understand consumers’ acceptance to the pricing of the snack. To conduct tests of the three packaging solutions designed by the ad Inc. and study consumers’ remarks and preference for the packages. To find out where consumers usually buy their snacks . To provide our clients with decision-making bases for their selecting of end-product orientation, formulating marketing strategies and ad promotion strategies. Approaches Location: Beijing Subjects: 400 people in total from different age and sex groups (See the Sample Distribution for details) Date: April 18 to 20, 2000 Approaches: Group sampling for ages 6 to 25 Interception interviewing for other groups Data processing and analyzing: Used software FoxPro for double entering of questionnaires, with the entering process subject to logic error detecting; Used Spss 8.0 data-analyzing software for cross table analysis. Sample Distribution Sample Distribution Main Conclusions A Few Suggestions Taste Survey Price Survey Packaging Survey Purchase places Packaging survey –General reasons for dislike for the packaging Dislike for packaging B lie in its ordinariness and lack of special features； Dislike for packaging C lies in its poor color matching/disharmonious, tacky； Dislike for packaging A lies in its toned-down and less striking colors. Fig.20：Reasons for dislike for the packaging Packaging survey Survey results show that: children (6-12）prefer packaging B and C and only two children favor packaging A due to its snowflake pattern like a birthday cake. Different from adults, children tend to prefer packaging with bright colors and cartoons. Relevant research shows that children consumption is a “perceptual behavior” in contrast with adults’ “rational behavioral”. As a result, chil