产品策略探析论文范文格式.pdfVIP

产品策略探析论文范文格式 摘 要：随着我国经济的快速发展，国民收入的不断提高，人们对于娱乐文 化产品的需求迅速增长。同时，我国的信息化基础设施快速建设，网络用户增长 迅速。这些造就了一个巨大的产业—网络游戏。由于网络游戏的高利润性以及良 好的未来市场预期，吸引了众多国内外的游戏公司，使得国内的网络游戏产业的 竞争白热化。本文将对网络游戏行业的市场环境分析，并将作为典型案例探究其 产品策略，得出第九城市产品策略的成功和不足。最后给出解决第九城市的不足 的策略。 关键词：网络游戏；第九城市；市场环境分析 Analysis on the production strategy ofXX Abstract: With the rapid development of the economy, and the raise of the Abstract: With the rapid development of the economy, and the raise of the AAbbssttrraacctt:: WWiitthh tthhee rraappiidd ddeevveellooppmmeenntt ooff tthhee eeccoonnoommyy,, aanndd tthhee rraaiissee ooff tthhee peoples income ,the demand for recreational and cultural products has peoples income ,the demand for recreational and cultural products has ppeeoopplleess iinnccoommee ,,tthhee ddeemmaanndd ffoorr rreeccrreeaattiioonnaall aanndd ccuullttuurraall pprroodduuccttss hhaass increased rapidly.Meanwhile, our information infrastructure construction, and increased rapidly.Meanwhile, our information infrastructure construction, and iinnccrreeaasseedd rraappiiddllyy..MMeeaannwwhhiillee,, oouurr iinnffoorrmmaattiioonn iinnffrraassttrruuccttuurree ccoonnssttrruuccttiioonn,, aanndd network users grow fast as well,which creates a huge industries the online network users grow fast as well,which creates a huge industries the online nneettwwoorrkk uusseerrss ggrrooww ffaasstt aass wweellll,,wwhhiicchh ccrreeaatteess aa hhuuggee iinndduussttrriieess — tthhee oonnlliinnee games. high profits in the the online games industry and good expectations for games. high profits in the the online games industry and good expectations for ggaammeess.. hhiigghh pprrooffiittss iinn tthhee tthhee oonnlliinnee ggaammeess iinndduussttrryy aanndd ggoooodd eexxppeeccttaattiioonnss ffoorr the future market have attracted many companies into the Chinese market, the future market have attracted many compan