Chapter4跨商务文化交际.ppt

1. Cultural differences in values We are learning English, we are adopting ourselves to a new culture, we are learning a new cultural software. With the knowledge we have learned, we can have a better communication. But all of these do not necessarily lead to successful communication, as we often respond or react by doing more of what we did in the past. A kind preparation or pre-knowledge can only work in a certain way. Most often We work in a cultural way of our own. Introductory Case Now study the following proverbs and decide what value(s) they represent. 1. Too many cooks spoil the broth. 2. The early bird catches the worm. 3. God helps those who help themselves. 4. Time is money. 5. My home is my castle. 6. Think three times before you take action. 7. Modesty makes you progress; conceitedness makes you lag behind. Proverbs value explanation: Value: the individual Origin: England Value: action Origin: England Value: self-help Origin: Greece Value: efficiency Origin: USA Value: privacy Origin: England Value: caution Origin: China Value: modesty Origin: China Many proverbs, examples of folk wisdom, remind people of the values that are important in the culture, such as the above listed. Values teach people how to act, what is right, and what is wrong. Because the values of each culture are different, understanding the values of another culture helps explain how people think and act. Definition of Value Values are social principles, goals, or standards accepted by persons in a culture. A value can be defined as a conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means, and ends of action. (Klucnhohn) 价值观是“个人或群体所特有的一种显型或隐型的认为什么是可取的观念，这一观念影响人们从现有的种种行动模式、方式和目的中做出选择。” Values, the innermost “skin of the onion”, lie at the core of a culture. Values oft