柏兰思瑞（Brandscreen）今日公布了首份《实时媒体洞察报告》的调查结果.pdf

3RD QUARTER 2013 REAL-TIME MEDIA INSIGHTS REAL TIME MEDIA INSIGHTS | 3RD QUARTER 2013 REPORT Introduction from Brandscreen CEO Stuart Spiteri We at Brandscreen are excited to bring you this extensive report, packed with insights that you can use to understand the Programmatic Buying markets in Asia Pacific. It should also be a valuable guide for trading desks and advertisers as to the shifting sands of this industry, as you are planning campaigns, or making decisions about your business. Brandscreen pioneered this industry in Asia Pacific, and our leadership position in Asia gives us a unique viewpoint to surface these insights for the industry. We will be producing this report quarterly, with region- wide data in each edition. Periodically we will add details of specific countries as those markets move, or specific market movements as we see them, from our data and insights platform. We anticipate some of the insights in here will surprise many readers, for instance, the shift away from Google as a dominant preferred supply source in the region. This industry is a wonderful field in which to work. It is energetic, exciting and full of smart people. At Brandscreen, we want the insights that we bring to the table to help power your decisions, and grow our market. Enjoy, Stuart Spiteri CEO REAL TIME MEDIA INSIGHTS | 3RD QUARTER 2013 REPORT Brandscreen Q3 Real Time Media Insights At Brandscreen, we are dedicated to making Each quarter, the Brandscreen RTB Index will aim the complex world of Real Time Advertising to bring new perspectives to the ever-changing manageable and easier to navigate. media marketplace, with observations for media