分析工具总汇.pptVIP

* * * * * * Creating an Environmentally Aware Organization Environmental Scanning External Analysis Internal Analysis Macroenvironment (general environment) Microenvironment (industry environment) P.E.S.T. Environmental Scanning Porter’s Five Forces General Environment General Environment General Environment Economic Political/Legal Technological Global Demographic Sociocultural Analyze the External Environment Industry Environment New entrants Suppliers Customers Competitors Substitutes P.E.S.T. Analysis Political Segment Include government regulations and legal issues Tax policy Employment laws Freedom of press, level of corruption Regulation/Deregulation Environmental protection laws Foreign trade regulations Legislation on corporate governance reforms Political Factors Economic Segment Affect the purchasing power of potential customers and the firm’s cost of capital Economic growth Business cycles GNP trends Interest rates; exchange rates Inflation/deflation rates Unemployment Disposable income Consumer Price index Changes in stock market valuation Economic factors Sociocultural Segment Affect customer needs and the size of potential markets Population demographics (e.g. aging profile) Lifestyle choices (e.g. health consciousness) Consumerism Population growth rate Attitudes toward work and leisure Socio-cultural factors Technological Segment Can lower barriers to entry, enhance efficiency, influence outsourcing decisions. Impact of emerging technologies which lead to new products/services (e.g. traditional TV – HDTV) Impact of Internet (e.g. reduced communication costs) R D activity Rates of obsolescence Technological factors Assess Industry Conditions Sometimes called the industry structure analysis Or M. Porter’s five forces model A standard tool for assessing the microenvironment It is used to analyze the attractiveness of an Industry Competitive Environment Porter’s Five Forces Model of Industry Analysis Threat of new entrants Bargaining