X茶叶网络推广方案.docVIP

毕 业 设 计 毕业设计题 X茶叶网络推广方案 毕业设计类型 姓名 班级 所属系部(院) 专业 指导教师 职称 完成时间 摘 要 电子商务是以电子及电子技术为手段，以商务为核心，把原来传统的销售、购物渠道移到互联网上来，打破国家与地区的种种限制，使生产企业达到网络化，无形化，个性化。网络营销对传统营销的冲击，给我们电子商务的学生带来新的机遇和挑战。 中国是茶的故乡,茶文化博大精深、源远流长；随着人们对生活质量要求的提高，人们对健康?、品味、文化生活的追求越来越高，同时全球一体化的加速，电商时代的到来，人们与各地之间的生活、消费习惯的交融越来越快，南北对茶的认知品饮越来越一致，茶叶作为一个传统的健康、文化品味饮品越来越被更多的人认识。作为一个快速发展的茶叶行业来说，在网上销售是发展经过的必然路，特此我们通过对茶市场的综合分析，结合各种网上销售茶叶的分析，做此推广营销方案，将中国茶文化发扬全球。 IN THIS PAPER Electronic commerce is based on the electrical and electronic technology as the means, to business as the core, move the original traditional sales, shopping channels to the Internet, break the restrictions of countries and regions, make the production enterprise to achieve network, immaterialized and personalization. The impact to the traditional marketing network marketing, to the students of our e-commerce brings new opportunities and challenges. China is the hometown of tea, tea culture and profound, has a long history; With the improvement of peoples life quality requirements, the pursuit of health, taste, and cultural life more and more high, at the same time, the acceleration of global integration, the advent of the era of electricity, the people living and consumption habits between around faster and faster, a blend of the north and the souths perception of tea drinking more and more consistent, tea as a traditional health and cultural taste drink more and more people know. Tea has become a growing demand of industry, lots of people saw the opportunity, ready to open a shop selling tea, and open stores often need high cost, for many entrepreneurs have higher threshold, and tea sales as a force to be reckoned with in the network become the first selection of many people. As a rapid development of tea industry, sales is the necessary way of development through online, hereby we based on the comprehensive analysis of tea market, combined with the analysis of the online sales of tea, do this