《高中教学》江苏省常州市西夏墅中学高一英语牛津版课件必修四—Unit1AdvertisingBook4_U1_Wordpower.pptVIP

要求学生重点掌握与市场营销有关的短语和词组，为完成下一个目标任务铺平道路。 通过这一半开放练习进一步巩固课堂教学的效果。 通过家庭作业再次巩固所学内容。并为下一课时的学习作准备。 牛津高中英语 (模块四 ·高一下学期) Word Power 板块：教学设计—课件 作者：唐敏芳 Unit 1 Advertising Unit 1 课件描述： 本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率。但是，强调基础知识指的是语言知识的灵活运用，教师在语境中教学，学生在语境中学习，在语境中运用。 Blank-filling ____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care). Advertisements attractive exciting Generally commercial truth careful Question: How are these new words formed? More examples: Root derivatives/new words health interest depend use difficult week healthy interesting dependent useful difficulty weekly Competition: Think more words that are created this way. Which group can win ? The group that has the most words wins. How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting Using suffixes Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic nation national danger dangerous help helpful Verb +ed +ing +able +ive amaze amazed excite exciting enjoy enjoyable attract attractive Can you think of more examples? Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) lucky (8) f