Chinese_communication_characteristics_A_Yin_Yang_perspective.pdfVIP

G Model ARTICLE IN PRESS IJIR-754; No. of Pages 14 International Journal of Intercultural Relations xxx (2010) xxx–xxx Contents lists available at ScienceDirect International Journal of Intercultural Relations j o u rn al h omepage: w w w. elsev /locate/ijintrel Chinese communication characteristics: A Yin Yang perspective Tony Fang a,∗ , Guy Olivier Faure b a Stockholm University School of Business, Sweden b China Europe International Business School, China a r t i c l e i n f o a b s t r a c t Article history: Research on Chinese communication has so far focused on the understanding of the impact Accepted 18 June 2010 of traditional Confucian cultural values on Chinese communication characteristics. While this Confucian-oriented Chinese communication style remains meaningful and in many Keywords: situations powerful in Chinese society and in communication between Chinese and west- Chinese communication ern professionals, the paradox inherent in Chinese culture and communication has rarely Cross-cultural been researched. Moreover, China’s three decades of rapid economic progress and unprece- Paradox dented interactions with the rest of the world have contributed to an emergent Chinese Yin Yang communication style, which differs from the traditional one. Based on the philosophical principle of Yin Yang, this p